Social media marketing is no longer a choice. Every business must be marketing through social media to ensure they are obtaining new relationships with new customers.
This should be at least one inbound marketing strategy that you are currently implementing. If you need help developing an inbound marketing strategy be sure to go to http://honeycomb.buzz/inbound-marketing-services/inbound-marketing-strategy/ for more information on the subject. Let’s take a look at some of the dos and don’ts of this type of inbound marketing.
Don’t Be Overly Active On Your Account
This may seem like the opposite approach of a regular marketer, but how active you are on social media can make it or break it with potential customers. Those who send out multiple posts per day can quick turn their fans into exes.
People who took interest in your business and became a fan of your page want to learn information from you. However, they don’t want to be bombarded with information overload. As soon as you start sending too much too fast people are going to automatically ignore your information on their news feeds. In addition, not sending out content regularly can keep you detached from potential consumers who forgot they even liked your page.
Timing Is Everything
When you are first starting out with different social media networks it’s a good idea to play around with posting at different times. The idea is to post when your users are most active on their accounts.
If you post during off hours when your fans are not online, your content can get pushed down to the bottom of their news feed. Record the times of your posts and look at the analytics to see how many viewers you are reaching at different times of the day. This will take some commitment to discovering the ideal posting time, but in the end, it will be well worth it.
Respond Daily To Customers
Many customers are reaching out to businesses through social media communication. Ensure that you are checking your messages each and every day so that you can respond as quickly as possible. Those who receive quick customer service are more likely to recommend your service or product to others in the future.
Although it may seem overwhelming to login to all your social media business accounts and check your messages, it doesn’t have to be that complicating. There are many free softwares out there and built-in options in some of the social media networks to forward message notifications to your main email address. This will allow you to see what messages your business received and identify which networks you will need to sign into to respond.
Don’t Be Spammy And Rehash Information
Always ensure that your posts are original and catchy. You don’t want to bore your fans with invaluable information they have already seen many times before. Although it may be easier to rehash content instead of making it new, it’s never a good idea to settle for the easy route.