Northumbria University: The best for Digital Marketing

People who have interest in Digital Marketing (DM) and are looking for its opportunities, here, we present a comprehensive detail on DM with its career chances and further details as it provides a good path for young generation. People who are technical, innovative and creative will have a good awareness of this particular field.

DM  Jobs and Salary Package:

A number of specialists come under the heading of digital marketing and provides a good career in DM (Digital Marketing):

  • Search Engine Optimization (SEO)
  • Pay Per Click (PPC)
  • Social media marketing
  • Affiliate marketing
  • Mobile Marketing

A digital marketing role may require knowledge of some, or all of these, or you could choose to specialize in just one or two. With information from Pay scale, the National Careers Service and Prospects, we’ve created a list of job roles in digital marketing, including salaries and the qualifications, skills and experience needed.

  1. Digital marketing officer, Digital Marketing Coordinator

Salary range: £20,000 – £50,000 (varies heavily depending on experience)

Average salary: £21,874


  • Desirable: Relevant degree such as marketing, management or business
  • Desirable: Chartered Institute of Marketing (CIM) Certificate in Professional Marketing (Digital)
  • Desirable: Chartered Institute of Marketing (CIM) Diploma in Professional Marketing (Digital)

Skills requirements and experience

  • Essential: Knowledge of marketing
  • Essential: Creativity and a unique approach
  • Essential: IT skills and good knowledge of digital platforms
  • Essential: Communication and presentation
  • Desirable: Marketing experience

Job duties (these may vary depending on the company)

  • Design and implement digital marketing campaigns
  • Create copy for marketing efforts
  • Create visual artwork for campaigns
  • Create and send out email marketing campaigns
  • Working collaboratively with external vendors such as designers and copywriters
  • Reporting on campaign results
  1. Social Media Manager, Social Media Specialist

Salary range: £23,000 – £75,000 (varies heavily depending on experience)

Average salary: £25,252


  • Relevant degree such as media and communications, PR, journalism or advertising

Skills requirements and experience

  • Essential: Knowledge of social media marketing
  • Essential: Manage own social media profiles
  • Essential: Competent IT skills and social media software
  • Essential: Creativity and a unique approach
  • Essential: Communication and writing skills

Job duties (these may vary depending on the company)

  • Creating social media strategies
  • Work on some, or all of the following: Facebook, Twitter, Instagram, Pinterest, YouTube
  • Creating content for social platforms – such as blog posts, articles and social posts
  • Monitoring the company’s online coverage and responding
  • Use social media management tools to effectively deliver campaigns
  • Track the success of campaigns through analytics software
  1. SEO Specialist, SEO Manager

Salary range: £18,000 – £47,000 (varies heavily depending on experience)

Average salary: £24,114

Qualification requirements

  • Desirable: Relevant degree such as business, technology or IT
  • Desirable: SEO postgraduate qualification, from:
  • University
  • Chartered Institute of Marketing
  • Institute of Direct and Digital Marketing
  • Institute of Practitioners in Marketing
  • Desirable: Short course in SEO

Skills requirements and experience

  • Essential: SEO technical knowledge and skills
  • Essential: Understanding of how people search
  • Essential: An interest in maintaining and developing your SEO and digital knowledge
  • Essential: Good working knowledge of Microsoft Excel
  • Desirable: Strong personal online profile
  • Desirable: Knowledge of web hosting
  • Desirable: Understanding of marketing
  • Desirable: Knowledge of code

Job duties (these may vary depending on the company)

  • Analyse websites and make recommendations for changes based on SEO best practice according to ranking factors
  • Research keywords and make recommendations for the campaign
  • Drive content strategies
  • Create reports detailing ranking performance
  • Keep up-to-date on new SEO developments and tactics
  • Be familiar with SEO techniques and up-to the minute market changes.
  1. PPC Specialist, PPC account executive, PPC Manager

Salary range: £18,000 – £50,000 (varies heavily depending on experience)

Average salary: £23,729


  • Desirable: A degree, though a number provide you with the aptitude and skills for the job, including a range such as English, Math’s, Marketing and other subjects

Skills requirements and experience

  • Essential: Knowledge of typical PPC tools, including Google Analytics, Ad Words etc.
  • Essential: An analytical mind
  • Essential: Creative thinking
  • Essential: Communication skills
  • Essential: Relevant work experience
  • Desirable: Creative writing skills
  • Desirable: Knowledge of Microsoft Excel

Job duties (these may vary depending on the company)

  • Creating PPC strategies, implementing them and analyzing their performance
  • Making recommendations on existing campaigns for improvements
  • Writing copy for ad campaigns
  • Organizing and managing multiple accounts
  • Keeping up with industry best practice
  • Producing reports on the performance of campaigns.

Job’s Wish list:

If digital marketing is for you, there are a number routes into it as a career. As you can tell from the above, it’s a very dynamic and varied industry, and there are a number of ways you can get onto the digital marketing ladder.

Through your existing employer

If you’re already working for a great company, there’s no harm in asking if you can try your hand in a different department. If there’s a marketing department, ask if you can speak to the team there, or try a couple of days to gain some valuable experience. Larger companies sometimes offer the chance of second meets with other departments – and if you’ve done a good job in an existing role they may want to keep you


As many of the different job roles within digital marketing demonstrate, there are no hard and fast rules on contributing qualifications, but they could help give you the boost you need to kick-start your career.

There are a range of undergraduate courses that could give you the first step – and postgraduate courses that let you specialize even further. A selection of which includes digital marketing, marketing management and marketing strategy.

Chartered Institute of Marketing

The Chartered Institute of Marketing, or CIM, is a body that helps and supports developing marketers through training and qualifications. Relevant CIM courses and training includes the following competencies:

  • Email Marketing
  • Search Engine Marketing
  • Content Strategy
  • SEO Training
  • Strategic Marketing
  • Digital Marketing
  • Google Analytics

You can take these courses as an individual, or your workplace can put you through the course as part of your professional development.

Teach yourself

A lot of the above job roles are based on a combination of experience, qualifications and a personal interest. There are a great deal of things you can do yourself to develop your own skills further – whether it’s building your own blog and regularly blogging, keeping your social accounts active and engaging or delving into the analytics world. Keep a list of the skills you’ve taught yourself, and make sure to update your CV with them too!

You may also like...

Comments are closed.