What do you feel sets you apart from your small business competition?
If you respond that you are a smart business owner, how did you get that way in the first place?
For many small business owners, their reasons for success vary.
Some are smart owners because of the business pedigrees they accrued over time.
Others, meantime, catch on to things in a fast manner, allowing them to be successful in a short period of time.
No matter what makes you the savvy small business owner you are, keep doing what you’ve been doing.
That said also don’t be afraid to push the envelope from time to time.
Businesses that do not change with the times are always in danger of ending up in the rearview mirror.
So, will you continue to take credit for being the savvy business owner you claim to be?
Always Be Pro-Active in Improving Your Model
To continue to have a winning small business model moving forward, remember to:
1.Be cognizant of what is going on around you
Yes, running a small business involves more than 40-hour work weeks. As such, you can at times lose some focus.
One area of focus you never want to lose sight of is how you treat your customers and vice-versa.
For instance, do you go out of your way to give your customers the best service possible?
Although you may feel as if you give them top-notch services, there are only two ways to know.
One is of course watching your revenue stream.
If it starts to take a nosedive, lackluster customer service could be one of the reasons behind that.
Make sure you do everything to give your customers everything that they need.
On the flip side, are the majority of your customers treating you well?
One of the ways they do this is by honoring the sales they committed to.
Some customers will buy an item or two, only to turn around and not pay for it through their credit card. In doing this, they leave you hanging with the costs.
To better avoid falling victim to chargebacks, have a cardholder dispute resolution network.
With such a tool, you are able to more times than not steer clear of major chargeback losses.
If chargebacks have been an issue as of late, don’t pass them off as not being all that important.
2.Be adept at promoting your brand
While you may be on a rather tight marketing budget, you need to get the word out there.
Be sure to market and advertise, looking for the best means possible to promote your brand.
Among the areas to zero in on:
- Content on your blog
- Press releases
- Social networks
- Newspapers and magazines
By being a prudent marketer, you stand a much better chance of bringing business to your door.
Being alert to fraud and looking to promote your brand, you can be quite the savvy small business owner.