All businesses have marketing strategies, whether it’s as simple as distributing flyers and brochures or as complex as trying to achieve a high ranking in Google search for their business or products. But if you have a retail shop or establishment which customers and clients can visit, there is one other marketing tool you from which you can greatly benefit: a digital display.
If you have a digital display (in your shop or at a conference or trade show), then you can present your customers with a stunning visual display that can grab their attention – and make them stay. These digital displays offer a unique appeal to customers of all ages, and you can even enhance your customers’ experience with your company or brand by presenting them with an interactive display that can truly engage their attention.
Why a digital display?
With a digital display, your products or services are showcased in bold and brilliant images and graphics as well as high-quality video, and, with the touch-screen features offered by an interactive display, your customers can choose the information they want to see as well.
It’s not enough to simply have a banner or brochures for your business – nowadays, customers want information given to them in real-time, in as entertaining a way as possible. And the visual appeal of a digital display cannot be denied. In fact, in some studies, it has been shown that customers’ buying decisions are affected by as much as 67% by a well-detailed and stimulating display and images. With a digital display, engaging your customers is a breeze as well – with brilliant images and videos, you can increase your brand’s customer engagement by as much as 94%!
The visual way or the highway
If you present information in a visual way, your customers are bound to process and digest it more easily. Their interest will be better stimulated if they can see it with their eyes. The human brain, as a matter of fact, processes more visual information than other types of information, and, when you compare it to textual information, visual graphics and images are processed much faster.
An all-in-one marketing solution
Think of it this way: you would like to present your customers with as much information about your products or services as possible, but you don’t want them to become bored after just a few minutes. Whilst it’s important for you to give them the information they need, it need not be dull and uninteresting. However, with a digital display system using a TV kiosk, you can give them the information they require and intersperse it with bold, colourful, and arresting images and graphics that will pique their interest and have them wanting more.